V
VEGA Self-Assessment
Value Drivers & Challenges
Evolving
Target Segments & Personas
Evolving
Value Mapping & Narrative
Evolving
Playbooks & Execution Plan
Evolving
Execution and Value Realisation
Evolving
Value Drivers & Challenges
Rate each statement 1–5. Anchors: 1 = Limited, 3 = Evolving, 5 = Leading.
1 — Limited
Unstructured, reactive, no consistent ownership.
3 — Evolving
Partially structured; inconsistent application.
5 — Leading
Embedded, measured, continuously improved.
1. We have a clear, documented list of the top 3–5 customer challenges.
1
5
3
2. Teams consistently map features to customer value drivers.
1
5
3
3. Customer impact is quantified (e.g., $ saved, revenue lift, time saved).
1
5
3
4. Value drivers are validated with customers during discovery.
1
5
3
5. Value drivers are embedded in qualification & deal reviews.
1
5
3
Phase average:
3
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